LaunchPad media

We are pleased to have won awards in every field of our endeavors: web development, online marketing, and live event production. Here are some of the major awards.

2010 DV Award:

  Bard Biopsy Systems, Procedural Video

2010 DV Award:

  Bard Biopsy Systems, Sales/Promo Video

2008 Communicator Award:

  Van de Kamp website

2008 Communicator Award:

  Vlasic website

2007 Interactive Media Award:

  Van de Kamp website

2007 Interactive Media Award:

  Hungry-Man website

2007 WebAward Competition:

  Vlasic website

2007 WebAward Competition:

  Van de Kamp

2006 Telly Award:

  Hungry-Man National Ad Campaign

2005 WebAward for Outstanding Website:

  i-STAT

2005 DV Award:

  Hungry-Man

2005 DV Award:

  Hungry-Man National Ad Campaign

2005 Aegis Award:

  National ad campaign for Hungry-Man

2004 DV Award:

  Abbott Point of Care, NSM presentation

2004 Telly Award:

  Abbott Point of Care, NSM presentation

We like to tell the success stories of our clients. When we launch new websites, for example, we often publicize them in news releases. Here are some of our latest projects.

We’re pleased to have created a new look and layout for a great cause, www.keeplocalfarms.org. Keep Local Farms connects consumers with New England dairy farmers and encourages the purchase of local foods. The new site highlights their program partners, farmer profiles, a blog, and ways that consumers can directly help area farmers. The site is built with a CMS behind it for quick updates and is SEO optimized. Fun contests and consumer-friendly programs are on the way.

We launched a new website for "chocolate chip cookie dough miniatures" for our candy client, Promotion In Motion: www.cookiedoughminis.com. Notice the chocolate chip coloration of the site. Now that’s appetizing design! Here’s their pitch…see if you can resist it: "Like the cookie dough you’ve always loved -- Mixin’ Bowl Lickin’ Good." If Don Draper of Mad Men came up with that prose, he would be happy, not mad.

How to succeed in business with social media. LaunchPad will be co-hosting a workshop that features Sree Sreenivasan a true Twitter guru. He teaches New Media at Columbia Journalism School and is Dean of Students there. Ad Age named him one of 25 media people to follow on Twitter. The event will be on June 24. Light refreshments 6:30pm. Presentation 7:15. At Cambridge Marriott, 50 Broadway. Contact us at jacob@launchpad.tv if you'd liked more information.

Mouth-puckering news: We launched a new funtastic website for kids and teens - SourJacks.com. It has games and offers "fun infusions with other foods" (ice cream, popcorn, party mix). What can you do with their great flavors - cherry, lemon, orange, lime, and watermelon!? Online contests will be coming soon, including a chance to enter "Pucker Face Hall of Fame" by sending a wacky, fun photo of your pucker face - while enjoying SourJacks candy of course! We had real fun creating the mouth-puckering, smile-inducing site. It was nice living in Candy Land for a while.

Just launched new Vlasic.com site. We gave it more crunch! Our goal was to improve the brand's online image as well as overall architecture, navigation, code and SEO behind the site. The new site also introduces the new Vlasic stork - who looks more aerodynamic (for quicker delivery of pickles!?) and svelte (to remind us pickles are fat-free?). You’ll find lots of pickle recipes and snack tips. If you like contests, bookmark the site – new online contests are coming.

We redesigned lendersbagels.com, featuring new contest materials, packaging, tag line, and refreshed images. The architecture was also reworked to project a more expansive layout and make it more SEO friendly. We also helped Lender’s launch their new partnership with celebrity chef Kevin Roberts, and introduced ten of his Lender’s inspired recipes. The cookbook author and media personality will be joining Lender’s in a cross-country college tour, giving demonstrations and fun lectures on how to eat better.

John Slattery is our new Vice President for Business Development. Most recently, John was the EVP of Hayson Sports Group, which managed the Bank of America Championship. He was one of the original eight employees to launch NESN, the cable network of the Red Sox. He served as VP of Marketing Communications and New Business Development during his 18-year career in Fenway Park. Slattery managed NESN’s in-house promotions agency, which won more than 50 awards for excellence in advertising, marketing and broadcasting, including an Emmy. Welcome John!

We redesigned the site of an online retailer of women’s specialty clothing, ByAnew, which has a national and international customer base. We implemented a content management system, an ecommerce package, and successfully launched the new line on the web. The client was pleased with both the design and the implementation of the ecommerce package. It gives them a much bigger platform to build from, and will help them expand their business to new hights.

LaunchPad produced an upbeat National Sales Meeting for Abbott Point of Care in San Francisco. The audience enjoyed an entertaining Awards Night and the lively presentations of executives who shared their strategies for the coming year. APOC has been a LaunchPad client for eight years, and we look forward to continued collaboration with them.

LaunchPad is preparing to launch a contest micro-site for Lender’s Bagels. People are challenged to submit a sentence that completes the phrase, "Now that’s a bagel that…" along with a photo that illustrates what the iconic brand brings to family life, whether at breakfast, lunch, dinner or any time. The grand-prize winner will receive $1,000 and a year’s supply of Lender’s Bagels. All entrants will receive a free package of Lender’s Bagels. "We are pleased to continue our creative partnership with Lender’s," said Alex Poulos, president of LaunchPad.

We’re pleased to have completed two projects for Bard Biopsy Systems. We created a high-level promotional video about the product attributes of Finesse^TM Ultra, to kick off Bard’s annual meeting and inspire its sales force. And we created a procedural copy that included an on-camera talent and a product reenactment in 3-D animation. This video will support sales on the direct-to-customer level by showing the ease-of-use and great results that can be achieved by this innovative product. Bard Biopsy Systems is a business unit of Bard Peripheral Vascular, Inc., based in Tempe, Arizona.

LaunchPad was awarded creative development responsibilities for the new Promotion In Motion Companies corporate website. PIM also asked LaunchPad to redesign micro-sites for three of their key brands: Sun-Maid Chocolate Raisins, Welch’s Fruit Snacks and Sour Jacks. “We are excited by the opportunity to promote online one of the 100 largest candy companies in the world,” said Alex Poulos, president of LaunchPad. PIM is based in New Jersey, with offices, warehouses and manufacturing sites throughout the US, and wholly-owned subsidiaries in the U.K, Canada and Spain.

We're in production on a high-level promotional video for Bard Healthcare, and a procedural video for their new product launch. We're working on a new contest for Mrs. Butterworth's, "Where in the World?", aimed at children and tweens. We launched a new flash online presentation for ChoiceStream, touting their new product offering, "Real Relevance," for sales presentations to major retailers. And let's not overlook the obvious: we did an image revamp of our own site! Yes, you're looking at it.

LaunchPad is preparing to launch projects for three new clients. Ventana Medical Systems, Inc. is one of the world’s leading manufacturers of medical diagnostic instrument and reagent systems. We’re creating a video for use in trade shows and on the web about their SYMPHONY® system. Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. LaunchPad is creating a flash marketing presentation for their website and trade shows. And we are creating an updated website for The Massachusetts Network Communications Council, which is an advocacy association for voice and data communication companies in Massachusetts and New England.

LaunchPad designed and launched "Libertydirections," the first Internet newsletter for Liberty Mutual insurance company to feature 2.0 capabilities such as chat and blogging. We also created a flash presentation for the re-launch of Liberty Mutual's Benefits Resource web tools, explaining its ease of use and new features. And we created a stylish flash presentation for Liberty Mutual's new Broker Connection sales materials, which highlights for brokers the features and benefits of the new sales resources. The LaunchPad design team proves yet again that they are the experts to turn to when companies need projects executed quickly and with stellar quality.

LaunchPad created a micro-site for the Duncan Hines® National Bake Sale Contest, which supports “Cupcakes for a Cause” to benefit CancerCare for Kids.  The site invites people to host a bake sale, send in donations, and enter to win prizes.  “The best, new fundraising tools for non-profits all have a web component and can go viral,” said Alex Poulos, president of LaunchPad.  “We try to create the most effective websites for non-profits and businesses alike by making them eye-catching, authentic and persuasive.” Sue Lee, Director of Institutional Giving at CancerCare for Kids, is enthusiastic about the Duncan Hines promotion. “We can’t wait to see the results of the 2008 campaign through these added program elements.”

LaunchPad created another sweepstakes site for Hungry-Man® frozen dinners. The “Lucky 07” sweeps has a car-racing theme, inspired by the “07” Richard Childress Racing® stock car and Clint Bowyer Racing ™. Hungry-Man enjoyed great success with last year’s “Fill ‘er up” sweepstakes -- effectively connecting with their younger male demos. We are not eligible for the sweepstakes prizes, of course, so we can’t win the all-expense-paid 3-day trip for two to the July 27th Indianapolis stock car race, plus VIP access to the pit crew, and $500. No prob, we’ll just watch the action on TV as we eat a Hungry-Man dinner and drink a cold one.

Swanson invented the first “TV Dinner” in 1953. Their site takes you back to the pop culture of those “happy days.” You can play the old “Pong” game at “go retro.” You’ll discover “Music for TV Dinners,” which is real and hilarious. And you can view a gallery of old Swanson print ads, which is a way to time-travel back to quaint advertising. Mrs. Butterworth’s website is thick, rich, buttery – no, wait, that’s her syrup. Well, the site reflects the sweet personality of the famous Mrs. Butterworth. To make visitors feel welcome, she has some fun features for kids - Mrs. B’s puzzle, and color-your-own-art.

LaunchPad posted new sites for Log Cabin Syrup and pancake mixes, Celeste frozen pizza, Armour canned meats, and a corporate site for the company that owns those brands, Pinnacle Foods Group Inc.  "Log Cabin is one of the oldest brands in America ," said Alex Poulos. "The micro-site, built in flash, evokes a nostalgic feeling." The new Celeste pizza micro-site captures the appeal of its product with mouth-watering imagery. The Armour site features its sponsorship of Hall of Fame racing, the company's history, recipes, and its many products. The new site for Pinnacle Foods declares that it is a company of brands, brands you know and love, and showcases all of those brands.

LaunchPad media has created new websites for Vlasic pickles and Open Pit barbecue sauce. "The new Vlasic website is contemporary and fun," says Alex Poulos. "We wanted to build on the popularity of Vlasic pickles and the Vlasic stork, the iconic spokesbird". In the web audio, you hear the crunch of pickle-munching. There are pickle postcards you can forward to friends, Healthy Snack information and pickle-related recipes. The new Open Pit site has a very different style. Entering the homepage, you are greeted with dramatic special effects. The screen shakes, a bottle of Open Pit crashes down, followed by a pile of cash. The cash represents eight contest prizes of $5,000 each for best original recipes using any of the Open Pit sauces.